Have you seen these ads from the UN Women?
We’ve all Googled something before. Sometimes before we get our entire search out, Google automatically gives us a few options of highly Googled searches.
Try this out for yourself.
Go to Google and search “women should.” Here are some examples of what may come up:
- Women should not be in combat
- Women should not preach
- Women should not speak in church
- Women should be seen and not heard
I know that I am a feminist and strong-headed by nature, but I believe women who are not as outspoken as I am would still be taken aback by the results.
The ads created by Memac Ogilvy and Mather Dubai show women in the UN (really, all over the world) what’s being searched. They are showing that sexism isn’t dead. It’s alive and well.
I was a Women’s Studies minor in college and I would say that I’m very aware that our society is still not where it needs to be when it comes to equality. I think that simple ads like this will show girls, women, boys and men that “women” Google searches are a reflection of real thoughts happening right now.
It would be one thing if the people behind the ads just made up the Google search and put in what they think society still believes in the search bar. The team did not do that. The team took real searches and auto completes to show people that women aren’t where they need to be in the 21st Century.
“When we came across these searches, we were shocked by how negative they were and decided we had to do something with them,” Christopher Hunt, who is the art director of the creative team, said in a press release.
Google says the auto complete you see “are a reflection of the search activity of all web users and the content of web pages indexed by Google.”
Each ad shows a woman’s face with the Google search bar that we all know over their mouths.
You can see all of the ads here at the UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women, website.